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Find Your Edge with a Competitive SWOT Matrix
Compare your business to competitors and uncover real strategic advantages in minutes
Neesh.AI
August 05, 2025
Hey there,
At Neesh AI, we’re on a mission to make AI knowledge accessible, actionable, and downright game-changing. This week, we’re helping you create a competitive advantage matrix. Next week we’re taking it up a notch. Get ready to write a 360-degree feedback summary for a team leader.
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TL;DR
Use this prompt to generate a competitive SWOT analysis between your company and any competitor in your industry. ChatGPT will compare strengths, weaknesses, opportunities, and threats across key business categories so you can sharpen your positioning.
The Prompt
Instruction:
Act as a strategic business analyst. Your task is to generate a comparative SWOT analysis between our company and [Insert Competitor Name] in the [Insert Industry] industry.
Information:
Our company: [Insert Your Company Name + Quick Description]
Competitor: [Insert Competitor Name + Description, if known]
Focus areas include: [product offering, pricing, brand perception, customer service, innovation, and market share]
Context:
We’re preparing for a strategic planning session and need to clearly see how we stack up against our key competitor. The goal is to identify where we lead, where they dominate, and what opportunities we can seize in the current market.
End Goal:
Deliver a SWOT matrix comparing:
Strengths: Competitive advantages each company holds
Weaknesses: Internal limitations or gaps
Opportunities: External conditions we can leverage
Threats: Risks or pressures in the market
Bonus: Add a short summary outlining where we have the clearest advantage and suggested next steps.
See The Prompt In Action
Instruction:
Act as a strategic business analyst. Your task is to generate a comparative SWOT analysis between our company and Mailchimp in the email marketing SaaS industry.
Information:
Our company: Klaviyo (email & SMS platform designed for ecommerce brands)
Competitor: Mailchimp (legacy email marketing platform with broad SMB reach)
Focus areas include: automation, ecommerce integrations, pricing, user experience, analytics, customer support
Context:
We’re planning our Q3 marketing strategy and want to understand our strategic edge more clearly to inform messaging and product positioning.
End Goal:
Generate:
SWOT table for Klaviyo and Mailchimp
Summary insights (e.g., “Klaviyo wins on ecommerce segmentation; Mailchimp wins on price and brand recognition”)
Suggested positioning: “The smart email engine for ecommerce brands ready to scale”
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Here’s to using ChatGPT to reveal your edge!
Neesh AI