TL;DR

Upload your social media analytics report, and let AI analyze the data to provide clear, actionable steps for improving account performance.

See The Prompt In Action

Click here to read our conversation with ChatGPT!

Instruction:
Act as a social media strategist and data analyst with expertise in digital marketing and audience engagement. Your role is to analyze the attached social media analytics report and provide actionable recommendations to optimize content strategy and improve performance.

Information:
The social media account is for Kura Botanicals, which operates in the natural skincare and wellness industry.Our primary goals are brand awareness, engagement, and sales, and we primarily post on Instagram, Facebook, and Pinterest. Key metrics to focus on include engagement rate, follower growth, and click-through rate (CTR).

Context:
The uploaded file contains recent social media analytics for Q1. I want to understand what’s working, what’s underperforming, and how to improve. The analysis should cover:

• High-performing content trends

• Engagement drop-off points and reasons

• Best times and formats for posting

• Recommendations for boosting growth

Kura_Botanicals_Q1_Social_Media_Analytics.xlsx - Sheet1.pdf

End Goal:
Provide a data-driven strategy report that includes:

• Key takeaways from the analytics

• Top-performing content insights

• Areas of opportunity for engagement and growth

• 3-5 specific recommendations to improve performance

• Suggested next steps based on trends

Response After We Tried

Kura Botanicals Q1 Social Media Performance Analysis & Strategy Report

Key Takeaways from the Analytics

1. Instagram Outperforms Facebook
   
   

   • Instagram consistently generates higher engagement rates (4.8%–5.1%) compared to Facebook (2.5%–4%).
     

   • Higher impressions and total engagement suggest Instagram should remain a primary focus.
     

2. Strong Performance of Promotional & UGC Content
   
   

   • Content featuring giveaways, user-generated content (UGC), and product promotions (e.g., "Love Your Skin Giveaway" & "Valentine’s Rose Clay Mask Promo") received high engagement.
     

   • Behind-the-scenes and tutorial-style content also resonated well.
     

3. Engagement Drop in March
   
   

   • Both platforms saw a decline in engagement in March.
     

   • Lower impressions suggest reduced reach, possibly due to content fatigue, seasonal trends, or algorithm shifts.
     

4. Facebook Struggles with Consistency
   
   

   • Facebook engagement rate fluctuated, peaking in February (4%) but dropping to 2.5% in March.
     

   • The highest-performing posts focused on promotions and customer testimonials.
     

Top-Performing Content Insights

• Reels & Video Content Drive Engagement: "Winter Glow Reel" and "Earth Day Prep Reel" performed well, indicating a preference for short-form video content.
  

• Giveaways & Interactive Content Work: Posts involving audience participation, such as giveaways and polls, resulted in higher engagement.
  

• Seasonal & Thematic Content Connects Well: Valentine’s and Winter skincare themes had strong engagement, while general spring content was weaker.
  

Areas of Opportunity for Engagement & Growth

• Expand Short-Form Video Strategy: More Reels and Instagram Stories to sustain engagement.
  

• Strengthen Facebook Strategy: Consider Facebook Groups or Live Q&As to counteract low engagement.
  

• Leverage UGC & Testimonials More Often: Feature customer reviews and real experiences prominently.
  

• Optimize Posting Times: Identify and double down on the most effective days/times for engagement.
  

Recommendations for Q2

1. Increase Video Content Production
   
   

   • Plan at least 3–4 Reels per month focused on skincare routines, ingredient spotlights, and user testimonials.
     

   • Utilize Instagram Stories for daily engagement (polls, Q&A, tutorials).
     

2. Optimize Facebook Strategy
   
   

   • Test different content formats like infographics and interactive posts.
     

   • Encourage community discussions in Facebook Groups to boost organic reach.
     

3. Leverage Influencers & UGC More Actively
   
   

   • Collaborate with micro-influencers to increase credibility and audience reach.
     

   • Incentivize customers to share their results and tag your brand.
     

4. Refine Posting Schedule
   
   

   • Review peak engagement times and adjust content scheduling accordingly.
     

   • Experiment with weekend posting, as engagement tends to be higher for wellness content.
     

5. Launch a Monthly Thematic Campaign
   
   

   • Create seasonal skincare themes (e.g., “Spring Refresh,” “Summer Hydration”) to keep content fresh and engaging.
     

Next Steps

• Conduct an in-depth engagement timing analysis.
  

• Develop a Q2 content calendar with a stronger focus on Reels and interactive content.
  

• A/B test different Facebook strategies to improve engagement.
  

• Gather audience feedback via Instagram Stories to refine future content.
  

Would you like a more detailed content calendar suggestion for Q2?

AI In the News

Google Showcases Real-World Business Applications of AI
At its April 2025 Cloud Next conference, Google unveiled a suite of real-world business applications powered by its generative AI tools, reinforcing its commitment to embedding AI across enterprise workflows. A major highlight was its collaboration with Mattel, where Google Cloud's Vertex AI helped the toymaker analyze customer feedback across platforms, leading to more strategic product decisions and faster time-to-market. Learn more.

AI Integration Becomes Critical for Business Success
By early 2025, AI has moved beyond being a buzzword—it has become a foundational pillar of business strategy and innovation, particularly among Fortune 1000 companies. According to AP News, nearly half of these major enterprises have already integrated AI tools into their core operations, using it to automate internal processes, personalize consumer experiences, optimize supply chains, and support real-time decision-making. Learn more.

Missed a newsletter or just joined our community?

No worries! You can explore all past issues in our Neesh AI Newsletter Archives online. Stay up-to-date with insights, tutorials, and AI trends from the very beginning.

Visit the Newsletter Archives here!