TLDR

Don’t have time (or want to) read the whole newsletter? Here’s a summary of this week’s prompt:

This week’s prompt helps you use ChatGPT to search the web for specific, up-to-date industry reports and research. Whether you’re preparing for a presentation or making strategic decisions, this tool will provide actionable insights in minutes. Try it now to stay ahead in your industry!

Prompt: Use ChatGPT to Search the Web

Instruction:

Focus on providing credible sources that are up-to-date and highly relevant to [specific industry or purpose]. Act as an AI-powered research assistant specializing in finding, categorizing, and citing current information and use web search capabilities to locate the latest reports, articles, or studies related to [specific subject], and summarize or provide links to the best available sources.

Information:

I need accurate and recent data related to [specific area], with reports or insights focusing on [key details]. These involve trends, behaviors, or innovations within [industry or field], and the sources should come from reliable institutions, research firms, or industry leaders.

Context:

We recently did some research that showed our company is performing [better, worse, stagnant] compared to our competitors.

End Goal:

Once we complete the research, I’ll take all of this information and turn it into a presentation for [who you’re presenting to] to help them with future strategy decisions that need to be made for the company.

See The Prompt In Action

Instruction:

Focus on providing credible sources that are up-to-date and highly relevant to the e-commerce industry. Act as an AI-powered research assistant specializing in finding current information on consumer behavior in 2024. Use web search capabilities to locate the latest reports, articles, or studies related to consumer trends in e-commerce, and summarize or provide links to the best available sources.

Information:

I need accurate and recent data on consumer behavior trends in e-commerce, with reports focusing on purchasing habits, preferences, and the impact of technologies like AI and AR. The sources should come from reliable institutions, research firms, or industry publications.

Context:

We recently did some research that showed our company’s performance is stagnant compared to competitors in the e-commerce space.

End Goal:

Once the research is completed, I’ll take all of this information and turn it into a presentation for the executive team to help them make strategic decisions for the upcoming fiscal year.

The Response We Got

In 2024, several key trends are shaping consumer behavior in e-commerce, driven largely by technological advances like AI and augmented reality (AR), as well as shifting economic conditions.

1. AI and Personalization: AI is significantly impacting e-commerce by enabling hyper-personalized shopping experiences. Consumers expect tailored recommendations and seamless interactions across multiple channels, which enhance brand loyalty. Nearly 97% of companies are investing in AI solutions, focusing on optimizing product recommendations, streamlining operations, and improving customer service (eComm Insights)(Digital River - EN).

2. Mobile and Voice Commerce: Mobile shopping continues to dominate, with almost half of all e-commerce sales in the U.S. expected to come from mobile devices in 2024. Additionally, voice commerce is gaining traction, with smart speakers allowing consumers to make purchases hands-free. Retailers are adapting by optimizing their platforms for both mobile and voice interactions (eComm Insights)(Digital River - EN).

3. AR and Immersive Experiences: AR is transforming how consumers engage with products online. Virtual try-ons for clothing and furniture visualization are reducing return rates and increasing consumer confidence. This technology appeals especially to younger demographics, who expect more interactive, experience-driven shopping (Advertising Week)(Digital River - EN).

4. Sustainability: Consumers are increasingly demanding sustainability from brands, with many willing to wait longer for eco-friendly delivery options. Brands that adopt transparent, sustainable practices are seeing stronger connections with environmentally-conscious shoppers (eComm Insights)(New Metrics).

5. Direct-to-Consumer (DTC) Growth: The DTC model continues to grow, offering brands more control over their customer relationships and experiences. In 2024, many businesses are shifting to this model to meet consumer preferences for authenticity and better service (Shopify).

For your presentation to the executive team, focusing on these trends—AI personalization, mobile-first strategies, immersive technologies like AR, sustainability, and DTC models—will provide strategic insights for driving growth in your e-commerce business.